# Deshna Wholesale (deshna.in) — full content

> Comprehensive content version for AI ingestion. Covers brand, manufacturing, catalog, wholesale, custom orders, export, deities, cities, festivals, guides, FAQ, and blog summaries.

- **Brand:** Deshna Wholesale
- **Legal entity:** Aagam Enterprise
- **Founded:** 2009
- **Location:** Khatauli, Muzaffarnagar, Uttar Pradesh 251201, India
- **WhatsApp:** +91 93586 85800
- **Email:** support@deshna.in
- **Web:** https://deshna.in
- **Languages:** English, Hindi
- **Workshop size:** 25–50 artisans
- **Coverage:** PAN India dispatch + 31-country export
- **Sitemap:** https://deshna.in/sitemap.xml
- **RSS:** https://deshna.in/rss.php (English + Hindi)
- **llms.txt:** https://deshna.in/llms.txt

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## 1. Brand & Heritage

Deshna Wholesale is a wholesale brass idol (murti) manufacturer based in Khatauli, Muzaffarnagar, Uttar Pradesh, India. Operated by Aagam Enterprise, the workshop has been in continuous production since 2009 — over fifteen years of hand-finished brass casting for retailers, distributors, temple suppliers, and gifting businesses across India and in 31 export markets.

The workshop sits in the heart of Khatauli's brass-ware cluster, where generations of artisans have practised the lost-wax (cire perdue) casting tradition. Deshna Wholesale specialises in devotional Hindu brass idols — Ganesh, Lakshmi, Shiva, Krishna, Hanuman, Durga, Saraswati, Vishnu, Ram Darbar, and Radha-Krishna — across 137 catalog designs, three finishes, and seven size tiers from 3 inch to 36 inch.

What sets the workshop apart is its commitment to **100% pure brass (piital)** with no alloys, no scrap, and no compromise on the alloy composition. Every idol is cast using a 70/30 copper-zinc formula, the traditional Indian brass standard, which gives the finished idol its warm golden tone, depth of detail after polishing, and the ringing resonance that pure brass produces when tapped.

The team comprises 25–50 artisans across four stations: mould-making, wax-pattern, casting and finishing, and quality control. The lead artisan has been a brass caster for over 30 years; second-generation workshop members handle modern finishing and packaging. The workshop operates six days a week and ships to every Indian state and union territory.

**What Deshna Wholesale guarantees:**
- 100% pure brass, no alloys or scrap
- 70% copper / 30% zinc composition
- Lead-safe brass practice
- Balanced alloy control (no over-zincing)
- Finish consistency across batches
- Temple-grade and retail-ready presentation

**Slogan:** "Pure Brass Devotion, Wholesale Reliability."

**Founder ethos:** Every idol that leaves the Khatauli workshop should be fit for the most demanding puja room of a devotee's home, the strictest QC of a retailer's shelf, and the longest transit of an export consignment. There is no other quality bar.

---

## 2. Manufacturing Process — 7-Step Lost-Wax Casting

Deshna Wholesale uses the traditional **cire perdue (lost-wax) casting** method for its detailed brass idols. The seven steps of the manufacturing process are:

### Step 1 — Master Mould Creation
Artisans prepare the approved deity form and a master mould so face, ornaments, mudras, and proportions stay accurate across repeat wholesale batches. Design approval locks in size, pose, and level of detailing.

### Step 2 — Wax Pattern Making
The mould is filled with molten casting wax to create a detailed idol replica. Separate wax runners and sprues are attached so molten brass can flow evenly during the pour. Better symmetry and ornament retention start here.

### Step 3 — Investment Casting Shell Building
Each wax pattern is dipped in refractory slurry and coated with fine silica sand repeatedly to build a strong, heat-resistant ceramic shell. The shell is dried and heated so the wax melts out, leaving a clean cavity in the brass-idol-making process.

### Step 4 — Pure Brass Pouring
Pure brass ingots are melted in a crucible furnace and poured into the preheated shell at a controlled temperature. This is where strength, density, and crisp detail come together. Heat-managed pouring keeps shape accuracy suitable for wholesale, temple, and gifting use.

### Step 5 — Knockout and Fettling
After the metal cools, the outer shell is broken away. Gates and runners are removed, and rough flash is filed off. The raw brass idol is now ready for detailed refinement.

### Step 6 — Hand Finishing and Polishing
Craftspeople refine contours, sharpen facial features, and polish the surface by hand. Antique, natural brass, and brighter gold-polish finishes are applied based on buyer requirement. This is the most labour-intensive step and the one that distinguishes a hand-made idol from a machine-finished one.

### Step 7 — Quality Check and Packing
Each finished idol is inspected for weight, balance, casting marks, polish consistency, and packing readiness. Only QC-approved pieces are packed for dispatch from Khatauli, Muzaffarnagar.

**Brass composition standard:**
- 70% copper for warmth, density, and depth in brass idols
- 30% zinc for balance, finish response, and casting utility

**Quality standards:**
- Lead-safe brass practice
- Balanced alloy control (no over-zincing)
- Finish consistency check across batches
- Temple and retail ready

**Time per idol:** A standard brass idol usually takes several days to a few weeks to complete. Custom mould development can take 4 to 6 weeks after design approval.

---

## 3. Product Catalog — 137 Designs Across 10 Deities

The Deshna Wholesale catalog comprises **137 active brass idol designs** across **10 deity families** and three finishes (Gold Polish, Antique, Natural Brass).

### Available finishes
- **Gold Polish** — brighter, festive shine. The most popular for home altars, gifting, and Diwali retail.
- **Antique Brass** — darker traditional look with aged character and depth. Most popular for temple installation and period settings.
- **Natural Brass** — unmodified cast brass with light lacquer. Popular for export where the buyer plans to finish locally.

### Size tiers
3″, 4″, 6″, 8″, 12″, 18″, 24″, 36″. Some designs extend to 48″ (Ganesh pandal sizes).

### MOQ (Minimum Order Quantity)
- Standard catalog designs: **10 pieces per design**
- Custom designs: **5 pieces** (development batch)
- For tier pricing (wholesale discount): **25 pieces per design**
- Tier price breaks at 50, 100, 250, 500 pieces

### GST / HSN classification
- HSN code: **8306.29** (brass statues and other ornaments)
- GST rate: **12%** for domestic buyers
- Export HS codes: **7419.99** (other articles of copper) and **8306.29** (brass statues)

### Available deity families
See Section 8 below for per-deity detail.

### Shipping and packaging
- Each idol is individually wrapped in acid-free tissue, foam-padded at extremities, and packed in a double-walled corrugated carton.
- For orders of 50+ pieces, foam-lined inserts and branded master cartons are available.
- Export packaging: heat-treated ISPM-15 compliant wooden crates with desiccant packs for moisture control.

---

## 4. Wholesale Programme

### Tier pricing structure

| Tier | Quantity | Discount |
|------|----------|----------|
| Sample | 5–9 pieces per design | Retail pricing (no discount) |
| Entry | 10–24 pieces | Wholesale rate card |
| Tier 1 | 25–49 pieces | 5% off MRP |
| Tier 2 | 50–199 pieces | 12% off MRP |
| Tier 3 | 200+ pieces | Custom quote with priority dispatch |

### Standard wholesale terms
- **MOQ:** 10 pieces per design
- **Lead time:** 7–14 working days for in-stock designs
- **Payment terms:** 50% advance on order confirmation, 50% before dispatch
- **Repeat customer terms:** 30% advance / 70% against dispatch photos (after 3 verified orders)
- **Sample orders:** 5–10 pieces at retail pricing plus shipping; cost credited against first 50+ piece wholesale order
- **GST invoice:** issued on every wholesale order for buyer ITC eligibility
- **Returns:** 7-day DOA (Dead on Arrival) replacement guarantee on transit damage

### Sample order policy
Sample orders of 5–10 pieces are accepted at retail pricing plus shipping. Sample cost is credited against your first wholesale order above 50 pieces. Samples typically ship within 3–7 days and let you inspect casting quality, finish uniformity, packaging tolerance, and proportion before committing capital.

### Quality benchmarks on every shipment
1. Visual inspection for polish and casting quality
2. Secure packaging for India-wide transport
3. Dispatch readiness for repeat wholesale orders
4. GST invoice and packing list
5. E-way bill for orders above ₹50,000

### Wholesale contact
WhatsApp +91 93586 85800 / support@deshna.in

---

## 5. Custom Orders

For buyers who need a unique design, a market-specific pose, or a larger size than the standard catalog offers, Deshna Wholesale runs a dedicated custom mould development programme.

### Process
1. Design discussion (sketch / reference photograph / temple artwork)
2. Quotation and mould-fee confirmation
3. **Mould development (4–6 weeks after design approval)**
4. Sample piece for buyer approval
5. Bulk production after sample sign-off
6. Dispatch

### Custom order terms
- **MOQ:** 25 pieces (5 pieces for development sample)
- **Mould fee:** ₹5,000 (one-time, refundable on reorder of 200+ pieces of that design)
- **Lead time:** 4–6 weeks after design approval
- **Mould ownership:** discussed case-by-case; buyer-ownership available on exclusive orders
- **Sample approval:** mandatory before bulk production
- **IP / exclusivity:** sole-rights to a specific design in a defined geography available for orders of 500+ pieces

### Where custom orders come from
- Temple clients needing a specific dhyana-mudra posture or rare deity
- Overseas distributors needing a unique regional icon
- Wedding and corporate gifting brands wanting a brand-specific idol
- Exhibition and installation artists

### What is not possible
We do not cast idols with precious-stone inlay or fire-gilding (gold mercury amalgam) finishes. These are not offered.

---

## 6. Export Programme

Deshna Wholesale exports to 31 countries across the Gulf, Southeast Asia, Europe, and North America. The export programme is run from the Khatauli workshop with a dedicated export desk handling documentation and packing.

### Export HS codes
- **7419.99** — Other articles of copper (used for mixed-finish consignments)
- **8306.29** — Brass statues and other ornaments (primary classification)

### Payment terms for export
- **LC (Letter of Credit)** for orders above USD 10,000 (cost split 50/50 between buyer and seller)
- **TT (Telegraphic Transfer)** advance preferred
- **30% advance / 70% against shipment documents** for orders below USD 10,000

### Shipping terms
- **FOB Mundra** (primary Gujarat port) — most common for container-load shipments
- **FOB Mumbai / JNPT** — for orders shipping from Maharashtra warehouses
- **CIF** available for orders above USD 25,000 (at cost)
- **Door-to-door courier** for orders below 100 kg

### Documentation provided
- Commercial Invoice
- Packing List
- Certificate of Origin (Chamber of Commerce attested)
- Fumigation Certificate (ISPM-15 compliant wooden packing)
- GSP / Preferential Origin Certificate where applicable
- Bill of Lading / Airway Bill
- Insurance Certificate (on CIF orders)

### Packaging for export
- ISPM-15 heat-treated wooden crates
- Foam-lined inserts
- Desiccant packs for moisture control
- Individual acid-free tissue wrap
- Branded master cartons with English + Arabic labelling (Gulf) or English + local language (other markets)

### Lead times
- Standard catalog designs: **14–21 days** from advance-payment clearance
- Custom designs: **4–6 weeks** including mould development

### Top export markets (illustrative, 2024–25)
United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Singapore, Malaysia, United Kingdom, Germany, Netherlands, France, Italy, Canada, United States, Australia, New Zealand, Mauritius, Fiji, Nepal, Sri Lanka, Bangladesh.

---

## 7. Festival Buying Calendar

Indian festival seasons drive the bulk of Deshna Wholesale's annual dispatch volume. The workshop holds priority stock for repeat buyers during these windows.

| Festival | Typical wholesale window | Top SKUs |
|----------|--------------------------|----------|
| Diwali | 4–6 weeks before | Lakshmi-Ganesh pairs, Lakshmi on lotus, Hanuman |
| Dhanteras | 5 weeks before | Lakshmi, Ganesh, Vishnu |
| Akshaya Tritiya | 4–5 weeks before | Lakshmi (gold polish), Hanuman |
| Ganesh Chaturthi | 6–8 weeks before | Large seated Ganesh, Bala Ganpati, Heramba Ganpati |
| Navratri | 4 weeks before | Durga, Lakshmi, Saraswati, Amba forms |
| Janmashtami | 4 weeks before | Bal Gopal, Krishna with flute, Radha-Krishna pair |
| Ram Navami | 4 weeks before | Ram Darbar, Hanuman |
| Maha Shivratri | 4–6 weeks before | Brass Shivling (multiple sizes), Nataraja, Shiva-Parvati |

### Festival-tier pricing
Most festivals follow the same tier rules:
- 10–49 pcs: 5% off MRP
- 50–199 pcs: 12% off MRP
- 200+ pcs: Custom quote with priority dispatch

---

## 8. Deity Pages (10 deities)

### 8.1 Ganesh (Vinayaka, Ganpati, Lambodar)
- **Sanskrit:** श्री गणेश
- **Significance:** Remover of obstacles — worshipped first in every Hindu home.
- **Iconography:** Elephant-headed deity of wisdom and prosperity. Large belly (symbolising the universe), four arms holding axe, noose, modak, lotus. Mouse at his feet (vahana).
- **Popular postures:** Seated (most common for home altars), Standing, Bala Ganpati (dancing child), Lakshmi-Ganesh pair, Trinetra Ganesh, Heramba Ganpati.
- **Worship context:** Ganesh Chaturthi (10-day festival), Diwali, new beginnings (housewarming, vehicle purchase, business opening), wedding rituals.
- **Sizes:** 3″, 4″, 6″, 8″, 12″, 18″, 24″, 36″
- **Finishes:** Gold Polish, Antique Brass, Natural Brass
- **Wholesale price range:** ₹450 (3″) to ₹18,000 (24″)
- **Festivals:** Ganesh Chaturthi, Diwali

### 8.2 Lakshmi (Mahalakshmi, Shri)
- **Sanskrit:** श्री लक्ष्मी
- **Significance:** Goddess of wealth, prosperity, and fortune — centrepiece of Diwali worship.
- **Iconography:** Seated on lotus, four arms holding lotus flowers and gold coins. Owl is her vahana. Forms: Ashtalakshmi (eight forms), Mahalakshmi, Dhanyalakshmi, Gajalakshmi.
- **Worship context:** Diwali, Dhanteras, Akshaya Tritiya, daily Friday worship.
- **Popular designs:** Seated Lakshmi on lotus, Ashta Lakshmi, Lakshmi-Ganesh pair, Lakshmi on coins, Mahalakshmi.
- **Sizes:** 3″, 4″, 6″, 8″, 12″, 18″, 24″
- **Finishes:** Gold Polish (most popular), Antique Brass, Natural Brass
- **Wholesale price range:** ₹500 (3″) to ₹20,000 (24″)
- **Festivals:** Diwali, Dhanteras, Akshaya Tritiya

### 8.3 Shiva (Mahadeva, Shankara, Bholenath)
- **Sanskrit:** श्री शिव
- **Significance:** The destroyer / transformer — third deity of the Hindu trinity (Trimurti).
- **Iconography:** Brass Shivling (cylindrical form representing the infinite), seated in meditation on Mount Kailash, Nataraja (cosmic dancer). Attributes: trident (trishul), damaru (drum), snake around neck, moon on head.
- **Worship context:** Mahashivratri, daily abhishekam (ritual bathing of the Shivling), Monday worship in Shaivite households.
- **Popular designs:** Brass Shivling, Shiva seated in meditation, Nataraja, Shiva-Parvati pair, Shiva-Parvati-Ganesh, Rudra, Bhairava.
- **Sizes:** 3″, 4″, 6″, 8″, 12″, 18″
- **Finishes:** Antique Brass (most popular), Gold Polish, Natural Brass
- **Wholesale price range:** ₹300 (3″ Shivling) to ₹16,000 (18″ Nataraja)
- **Festivals:** Maha Shivratri

### 8.4 Krishna (Bal Gopal, Venu Gopala)
- **Sanskrit:** श्री कृष्ण
- **Significance:** The eighth avatar of Vishnu — butter thief, flute player, charioteer of Arjuna.
- **Iconography:** Young cowherd, dark blue-black skin, peacock feather crown. Compositions: Bal Gopal (baby Krishna with butter), Krishna with flute, Radha-Krishna pair, Krishna with cow, Tribhanga (three-bend) Krishna.
- **Worship context:** Janmashtami (his birthday), daily worship in Vaishnava households, ISKCON tradition.
- **Popular designs:** Bal Gopal, Krishna with flute, Radha-Krishna, Krishna with cow, Venu Gopala.
- **Sizes:** 3″, 4″, 6″, 8″, 12″, 18″
- **Finishes:** Gold Polish (most popular), Antique Brass, Natural Brass
- **Wholesale price range:** ₹500 (3″) to ₹15,000 (18″)
- **Festivals:** Janmashtami

### 8.5 Hanuman
- **Sanskrit:** हनुमान
- **Significance:** Devotee of Rama, symbol of strength, courage, and protection.
- **Iconography:** Vanara (ape) form, often shown in chaturbhuja (four-armed) posture carrying a gada (mace) and a mountain (the Sanjeevani episode). Inflated chest, kneeling with folded hands (anjali mudra), or flying with the mountain.
- **Worship context:** Tuesday and Saturday worship, Diwali protection prayers, Hanuman Jayanti.
- **Popular designs:** Hanuman in anjali mudra, Sankat Mochan Hanuman, Veera Hanuman (with gada), Panchamukhi Hanuman (five-faced), Hanuman carrying Sanjeevani mountain.
- **Sizes:** 3″, 4″, 6″, 8″, 12″, 18″, 24″
- **Finishes:** Gold Polish, Antique, Natural Brass
- **Festivals:** Hanuman Jayanti, Diwali

### 8.6 Durga (Amba, Sherawali)
- **Sanskrit:** दुर्गा
- **Significance:** Warrior goddess — defeats Mahishasura. Symbol of Shakti.
- **Iconography:** Ten-armed goddess riding a lion (vahana), each arm carrying a different weapon gifted by the devas. Often depicted slaying Mahishasura.
- **Worship context:** Navratri (9 nights), Durga Puja in Bengal, Ram Navami.
- **Popular designs:** Sherawali Durga (lion-mounted), Mahishasura-Mardini, Durga with all weapons, Navadurga series.
- **Sizes:** 6″, 8″, 12″, 18″, 24″
- **Finishes:** Antique (most popular), Gold Polish
- **Festivals:** Navratri, Durga Puja

### 8.7 Ram Darbar
- **Sanskrit:** राम दरबार
- **Significance:** Royal court of Lord Rama — Rama, Sita, Lakshmana, and Hanuman together.
- **Iconography:** Rama with bow, Sita beside him, Lakshmana in attendance, Hanuman at the base in devotion. Often a single brass composition on a base.
- **Worship context:** Ram Navami, daily worship in Ram-bhakti households, Diwali.
- **Popular designs:** Standing Ram Darbar, Seated Ram Darbar, Ram Darbar with bow raised.
- **Sizes:** 6″, 8″, 12″, 18″, 24″
- **Finishes:** Gold Polish (most popular), Antique
- **Festivals:** Ram Navami, Diwali

### 8.8 Saraswati (Sharada, Vina Pustaka Dharini)
- **Sanskrit:** सरस्वती
- **Significance:** Goddess of knowledge, music, arts, wisdom, and learning.
- **Iconography:** Four-armed, seated on a lotus or a swan (hamsa vahana), holding a veena, a book (pustaka), a mala, and a water pot.
- **Worship context:** Basant Panchami (her principal festival), Vidyarambham (children's first writing), Saraswati Puja during Navratri.
- **Popular designs:** Seated Saraswati with veena, Saraswati on lotus, Saraswati with hamsa.
- **Sizes:** 6″, 8″, 12″, 18″
- **Finishes:** Antique, Gold Polish
- **Festivals:** Basant Panchami, Navratri

### 8.9 Vishnu (Narayana, Hari)
- **Sanskrit:** श्री विष्णु
- **Significance:** The preserver in the Hindu trinity (Trimurti).
- **Iconography:** Four-armed, holding conch (shankha), discus (chakra), mace (gada), and lotus. Often reclining on Sheshanaga (cosmic serpent) or standing on a lotus.
- **Worship context:** Vaikunta Ekadashi, Vishnu Sahasranama recitation, daily worship in Vaishnava households.
- **Popular designs:** Standing Vishnu, Vishnu on Sheshanaga (Anantashayana), Venkateswara (Balaji) form.
- **Sizes:** 6″, 8″, 12″, 18″
- **Finishes:** Antique, Gold Polish
- **Festivals:** Vaikunta Ekadashi, Diwali

### 8.10 Radha-Krishna
- **Sanskrit:** राधा कृष्ण
- **Significance:** The divine pair — symbol of divine love and bhakti.
- **Iconography:** Krishna (often with flute) standing or seated with Radha beside him, often on a lotus pedestal. Variants: Tribhanga pose, Jugal Sarkar (pair on a swing), Raas Leela compositions.
- **Worship context:** Janmashtami, Radha Ashtami, daily Vaishnava worship, ISKCON tradition.
- **Popular designs:** Standing Radha-Krishna pair, Seated Radha-Krishna with flute, Jugal Sarkar (swing).
- **Sizes:** 6″, 8″, 12″, 18″, 24″
- **Finishes:** Gold Polish (most popular), Antique
- **Festivals:** Janmashtami, Radha Ashtami

---

## 9. Cities Served (6)

Deshna Wholesale has been a factory-direct wholesale supplier to Indian retailers and temple outlets for over 15 years. The cities below are served with priority dispatch lanes, dedicated couriers, and local buyer references.

### 9.1 Delhi (NCT of Delhi)
- **Tier:** Metro
- **Dispatch:** 3–5 working days
- **Couriers:** Delhivery, Blue Dart (overnight for orders above ₹1L)
- **Coupon note:** Same-day pickup available for orders placed before 1 PM IST from the Khatauli workshop.
- **GST:** 12% (HSN 8306)
- **Long-standing buyers:** Shri Ram Pooja Bhandar (Chandni Chowk, since 2019), Devi Mandir Emporium (Karol Bagh, since 2021), Vrindavan Gift House (Lajpat Nagar, since 2020).
- **Buying pattern:** Delhi buyers typically maintain a rolling inventory of 200–500 pieces across 8–12 popular designs, reordering every 2–3 weeks especially ahead of Diwali, Navratri, and Akshaya Tritiya.

### 9.2 Mumbai (Maharashtra)
- **Tier:** Metro
- **Dispatch:** 5–7 working days
- **Couriers:** Delhivery, DTDC, VRL Transporter (large palletised orders)
- **Local buyers:** Mahalaxmi Pooja Stores (Dadar, since 2020), Sai Krishna Gift Shop (Andheri, since 2022).
- **Buying pattern:** Mumbai's brass idol market clusters in Dadar, Bhuleshwar, and Andheri. Demand spikes during Ganesh Chaturthi (August–September). Mumbai buyers prefer natural brass and antique finishes for temple-quality aesthetics, and gold polish for gifting.

### 9.3 Bangalore (Karnataka)
- **Tier:** Metro
- **Dispatch:** 6–8 working days
- **Couriers:** Delhivery, DTDC, Professional Couriers
- **Buying pattern:** Bangalore's IT-and-startup population drives steady demand for home-temple brass idols. Strong tradition of South Indian Brahmin households keeps year-round volume for brass Ganesh, Lakshmi, and Venkateswara. Online retailers (Amazon Karigar, Flipkart, IndiaMART) and physical stores in Malleswaram, Jayanagar, Indiranagar source from the workshop.

### 9.4 Jaipur (Rajasthan)
- **Tier:** Tier-1
- **Dispatch:** 4–5 working days
- **Couriers:** Delhivery, DTDC, local Rajasthan Transport
- **Coupon note:** One of the fastest-served cities — direct NH-48 route from Khatauli.
- **Local buyers:** Jain Emporium (Bapu Bazaar, since 2018).
- **Buying pattern:** Jaipur sits at the heart of India's handicraft ecosystem. Buyers in Bapu Bazaar, Tripolia Bazaar, and Johari Bazaar reorder frequently for wedding and festival seasons. Rajasthan is also a key export hub — several Jaipur-based traders ship to Gulf countries.

### 9.5 Varanasi (Uttar Pradesh)
- **Tier:** Tier-2
- **Dispatch:** 1–2 working days
- **Couriers:** Local tempo transport, Varanasi-based couriers
- **Coupon note:** Just 12 hours by road from the Khatauli workshop; hand-delivery possible for urgent requirements.
- **Local buyers:** Kashi Pooja Bhandar (Godowlia, since 2017), Banaras Brass Crafts (Thatheri Bazaar, since 2019).
- **Buying pattern:** Varanasi — the original hub of brass craftsmanship — is a natural fit. Deshna Wholesale idols sit alongside famous Banaras brass-ware in temples and homes. Same-day or next-day dispatch and on-site visits are common.

### 9.6 Lucknow (Uttar Pradesh)
- **Tier:** Tier-1
- **Dispatch:** 1–2 working days
- **Couriers:** Delhivery, local tempo transport
- **Coupon note:** Connected via the Lucknow-Agra expressway; typically 24-hour delivery.
- **Buying pattern:** Aminabad, Chowk, and Hazratganj markets host dozens of pooja stores and gift shops that source from Khatauli. Same-state, similar craft traditions, 24-hour delivery. Frequent reorders for the Eid-Diwali cluster season.

---

## 10. Festivals (8)

### 10.1 Diwali — November 8, 2026 (5-day festival)
- **Significance:** Festival of lights. Lakshmi-Ganesh pairs and Hanuman murtis are the wholesale bestsellers.
- **Best SKUs:** Lakshmi-Ganesh pair, Lakshmi on lotus, Hanuman.
- **Ordering deadline:** 4–6 weeks before Diwali.
- **Lead time:** 21 working days.
- **Tiered pricing:** 10–49 pcs (5% off), 50–199 pcs (12% off), 200+ pcs (custom quote).
- **Recommended sizes:** 6″, 8″, 12″.

### 10.2 Dhanteras — November 6, 2026 (1-day observance)
- **Significance:** Day of wealth. Dhanteras marks the start of Diwali. Lakshmi murtis in gold polish are the bestsellers.
- **Best SKUs:** Lakshmi murti, Lakshmi-Ganesh, Lakshmi on lotus.
- **Ordering deadline:** 5 weeks before Dhanteras.
- **Lead time:** 14 working days.

### 10.3 Akshaya Tritiya (April)
- **Significance:** Considered an auspicious day for buying gold, silver, and brass. Lakshmi idols and brass pooja items dominate the wholesale orders.

### 10.4 Ganesh Chaturthi (August–September, 10–11 days)
- **Significance:** Lord Ganesh's most important festival. Wholesale demand for large seated Ganesh idols (12″–48″), Bala Ganpati, and Trinetra Ganesh. Pandal-size idols up to 48″ are available on custom order.

### 10.5 Navratri (September–October, 9 nights)
- **Significance:** Nine nights of Devi worship. Brass Durga idols, Ashtalakshmi sets, and Saraswati idols all see volume spikes. Multiple SKU categories are bought together.

### 10.6 Janmashtami (August)
- **Significance:** Krishna's birthday. Bal Gopal (baby Krishna with butter) is the most-purchased design; Radha-Krishna pairs follow.

### 10.7 Ram Navami (March–April)
- **Significance:** Lord Rama's birthday. Ram Darbar idols are the primary wholesale item, alongside Hanuman.

### 10.8 Maha Shivratri (February–March)
- **Significance:** Shiva's greatest festival. Brass Shivlings (multiple sizes) are the wholesale volume driver; Nataraja idols for temple installations.

---

## 11. Guides (6 topical explainers)

### 11.1 Brass vs Bronze vs Panchaloha
Materials comparison: Brass (70% copper + 30% zinc) is bright yellow, ringing tone, easy to cast, economical — best for devotional idols and gifting. Bronze (typically 88% copper + 12% tin) is darker, denser, used for sculpture and museum-grade art — heavier and more expensive. Panchaloha is a traditional 5-metal alloy (gold, silver, copper, iron, tin/zinc) used for temple-grade icons — very expensive, mostly used in South Indian bronze tradition. Deshna Wholesale uses 100% brass (piital) for the entire devotional line because it gives the warmest golden finish, the deepest ringing tone after polishing, and the most affordable gold-equivalent aesthetic for retail and temple buyers.

### 11.2 Gold Polish vs Antique Brass
Gold polish is a brighter festive shine achieved by buffing the brass to a high lustre and applying a thin lacquer. Popular for gifting, Diwali retail, and showcases. Antique finish is a darker, oxidised finish that gives an aged, traditional look with deepened detailing. Popular for temple installation, period settings, and decorative pieces. Gold polish idols should not be cleaned with water; antique idols develop character with age and should not be polished aggressively.

### 11.3 How to Identify Pure Brass Idols
1. **Weight** — pure brass is heavy for its size. A 6″ seated Ganesh in pure brass weighs around 1.0–1.4 kg.
2. **Sound** — pure brass produces a clean, ringing tone when tapped. Alloys produce a dull thud.
3. **Color** — freshly polished brass has a warm yellow tone. White-metallic or pink-tinted idols are likely alloys or plated.
4. **Magnetic test** — pure brass is non-magnetic. If a magnet sticks, the alloy contains iron.
5. **Patina** — pure brass develops an even, dark patina over years. Uneven greening indicates alloy contamination.
6. **Weight-to-size ratio** — if a 12″ idol feels lighter than 2 kg, suspect alloy.

### 11.4 Brass Idol Care & Maintenance
- **Weekly dusting:** Soft, dry microfiber cloth.
- **Tarnish prevention:** Keep idol away from humidity, smoke, and chemical vapours (agarbatti smoke is fine in moderation).
- **Avoid:** Water on gold polish finish. Lemon, tamarind, or vinegar cleaners will pit the surface.
- **Antique finish:** Do not polish aggressively — patina is intentional. Dust only.
- **Natural brass:** Apply a thin coat of beeswax every 6 months for protection.
- **Abhishekam (Shivling):** Daily milk-water-honey abhishekam is traditional and protects brass when wiped dry afterwards.
- **Storage:** During non-display periods, store in dry cotton cloth. Add a desiccant pack inside the box.
- **Re-polishing service:** Available through the workshop — buyers can courier idols back to Khatauli for a complete refinish at cost.

### 11.5 Vastu for Brass Idols
- **Ganesh:** Place near the main entrance, facing inward. Remover of obstacles at the threshold.
- **Lakshmi:** Place in the puja room facing east or north. Avoid placing in the kitchen or bedroom.
- **Krishna:** Place in the children's study room or pooja room for knowledge and clarity.
- **Hanuman:** Place in the south-west corner or near a window. Avoid the bedroom.
- **Shiva (Shivling):** Place in the north-east corner of the puja room with abhishekam setup.
- **Avoid:** Bedrooms for primary deity idols (except Radha-Krishna in Vaishnava households). Avoid placing on the floor; always elevate on a wooden chowki or pedestal.

### 11.6 Brass Idol Size Guide
| Use | Recommended sizes |
|-----|------------------|
| Compact home altar | 3″, 4″ |
| Standard home puja shelf | 6″, 8″ |
| Dedicated puja room | 12″, 18″ |
| Temple installation | 18″, 24″, 36″ |
| Pandal / event | 36″, 48″+ (custom) |
| Car dashboard / travel | 2″, 3″ |

Shelf depth, ceiling clearance, and daily puja setup should dictate the size. A standard Indian home altar shelf is typically 9–12 inches deep; 6″–8″ idols sit comfortably with room for flowers and a bell.

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## 12. FAQ (consolidated)

### 12.1 Ordering
- **Q: What is the MOQ for wholesale brass idols?**
  A: Standard MOQ starts at 10 pieces per design. Below 10 pieces we charge retail pricing. 25 pieces unlocks the first wholesale discount.
- **Q: How do I place an order?**
  A: Send your requirements on WhatsApp (+91 93586 85800) with deity name, size, finish, and quantity.
- **Q: Can I mix different designs in one order?**
  A: Yes. Share your list and we will suggest the best combination. MOQ of 10/25 pieces applies per design.
- **Q: How do I get wholesale pricing?**
  A: Pricing is shared based on design, size, finish, and quantity. Contact us directly for the current rate sheet.

### 12.2 Products
- **Q: What finishes do you offer?**
  A: Gold polish, antique brass, and natural brass.
- **Q: What sizes are available?**
  A: 3″ to 18″ for most designs; some extend to 24″, 36″, and 48″ (custom).
- **Q: Are your idols 100% brass?**
  A: Yes. 100% pure brass (70% copper, 30% zinc), no alloys, no scrap.
- **Q: What deities are in the catalog?**
  A: Ganesh, Lakshmi, Shiva, Krishna, Radha-Krishna, Hanuman, Saraswati, Durga, Ram Darbar, Vishnu, Balaji, and other devotional forms.
- **Q: What's the difference between gold polish and antique finish?**
  A: Gold polish is bright festive shine; antique is darker traditional character.

### 12.3 Shipping
- **Q: Do you ship PAN India?**
  A: Yes, across India with packaging designed for safer transit.
- **Q: How are brass idols packed?**
  A: Acid-free tissue, foam padding, double-walled corrugated carton. Branded master cartons for 50+ piece orders.
- **Q: What is the typical delivery time?**
  A: 1–7 working days for in-stock designs depending on destination.
- **Q: Do you handle export?**
  A: Yes, 31 countries with full ISPM-15 packaging and documentation.
- **Q: Do you offer international shipping?**
  A: Yes, FOB Mundra/Mumbai/JNPT, CIF, and door-to-door courier options.

### 12.4 Custom Orders
- **Q: What is a custom mold?**
  A: A dedicated mold for a new design, pose, size, or market-specific development.
- **Q: How much does the custom mold cost?**
  A: ₹5,000 (one-time, refundable on reorder of 200+ pieces of that design).
- **Q: What is the lead time?**
  A: 4–6 weeks after design approval.
- **Q: Can I own the mold?**
  A: Yes, discussed case-by-case. Buyer-ownership available on exclusive orders.
- **Q: Can I review a sample before bulk?**
  A: Yes, sample approval is mandatory before bulk production.

### 12.5 Payment
- **Q: What payment modes?**
  A: NEFT, RTGS, UPI, and standard bank transfer. LC and TT for export.
- **Q: Is advance payment required?**
  A: Yes, generally required to confirm production, especially for custom orders. Standard: 50% advance / 50% pre-dispatch. Repeat buyers: 30/70 with photos.
- **Q: Do you provide a GST invoice?**
  A: Yes, on every wholesale order for ITC eligibility.
- **Q: Can payment terms differ for repeat buyers?**
  A: Yes, based on order history, volume, and business relationship.

### 12.6 Wholesale programme details
- **Q: Can I order samples before placing a wholesale order?**
  A: Yes — 5–10 sample pieces at retail + shipping, cost credited against first 50+ piece order.
- **Q: What payment terms do you offer?**
  A: 50/50 standard, 30/70 for repeat buyers, LC for export >USD 10,000.
- **Q: How is wholesale pricing structured — per design or per order?**
  A: Per shipment — tiered by total piece count.
- **Q: What is the typical lead time for a wholesale order?**
  A: 7–14 days for catalog designs, 6–8 weeks for custom.
- **Q: Is it safe to pay full advance for a first order?**
  A: Depends on size. Below ₹50,000 with verifiable GST-registered workshop, 50% advance is reasonable. Above ₹50,000, stage the payment.

### 12.7 Care & maintenance
- **Q: How do I clean a brass idol?**
  A: Soft dry microfiber weekly. Avoid water on gold polish.
- **Q: What tarnishes brass?**
  A: Humidity, smoke, chemical vapours. Pure brass develops an even patina over years.
- **Q: Can abhishekam damage my Shivling?**
  A: No — when wiped dry after abhishekam, the brass is protected.
- **Q: Do you offer re-polishing?**
  A: Yes, courier the idol to Khatauli for refinish at cost.

### 12.8 Vastu
- **Q: Where should I place my Ganesh?**
  A: Near the main entrance, facing inward.
- **Q: Can I keep brass idols in the bedroom?**
  A: Most traditions say no for primary deities. Radha-Krishna is accepted in Vaishnava households.
- **Q: Which direction for Lakshmi?**
  A: East or north, in the puja room.

### 12.9 Festival buying
- **Q: When should I place my Diwali order?**
  A: 4–6 weeks before Diwali for in-stock; mid-September recommended for Diwali 2026.
- **Q: Do you offer Lakshmi-Ganesh combo sets?**
  A: Yes — best-selling Diwali designs.
- **Q: What is the festival pricing tier?**
  A: 10–49 pcs 5% off, 50–199 pcs 12% off, 200+ pcs custom quote.
- **Q: Can I get custom festival packaging?**
  A: Yes, for 50+ piece orders — private label with your shop branding.
- **Q: Do you deliver across India before Diwali?**
  A: Yes. UP/NCR 2–4 days, metros 5–7 days, tier-2/3 cities 6–9 days.

---

## 13. Blog (recent posts summary)

The Deshna Wholesale blog covers vastu shastra, idol worship, brass idol care, Indian spirituality, and festivals. Posts are available in English and Hindi via https://deshna.in/rss.php

Recurring categories:
- Care & Maintenance (brass idol cleaning, tarnish prevention, abhishekam)
- Vastu Shastra (directional placement, room-by-room guidance)
- Buying Guides (MOQ, sample orders, evaluating suppliers)
- Festival Wisdom (Diwali, Navratri, Janmashtami, Maha Shivratri preparations)
- Devotional Context (deity significance, iconography, mudras)
- Wholesale Logistics (packaging, shipping, customs)

Recent post themes (English):
- "How to clean and care for brass idols at home — complete routine"
- "Vastu for brass idols — directional placement for every deity"
- "What to look for in a brass idol supplier before placing a bulk order"
- "Identifying pure brass idols — 6 tests every buyer should know"
- "Diwali 2026 wholesale ordering calendar for retailers"
- "Brass Shivling for daily abhishekam — sizes and care"
- "Lakshmi on lotus vs Ashta Lakshmi — which is right for your store?"
- "Setting up brass idols in a home mandir — step-by-step"

Hindi posts mirror these themes at https://deshna.in/blog.php?lang=hi

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## 14. Contact & NAP (Name, Address, Phone)

**Business name:** Deshna Wholesale
**Legal entity:** Aagam Enterprise
**Address:** Brass Idol Industrial Area, Khatauli, Muzaffarnagar, Uttar Pradesh 251201, India
**Phone:** +91 93586 85800
**WhatsApp:** +91 93586 85800 (https://wa.me/919358685800)
**Email:** support@deshna.in
**Hours:** Monday – Saturday, 09:00 – 19:00 IST
**Languages:** English, Hindi
**Geo coordinates:** 29.2771° N, 77.7384° E (Khatauli, UP)
**GSTIN:** Available on the GST invoice issued with every wholesale order
**Founded:** 2009
**Workshop size:** 25–50 artisans

**Primary products:** Wholesale brass idols — Ganesh, Lakshmi, Shiva, Krishna, Hanuman, Durga, Saraswati, Vishnu, Ram Darbar, Radha-Krishna

**Coverage:**
- PAN India dispatch (1–7 working days)
- 31-country export (14–21 working days)

**Social:** WhatsApp, Instagram, Facebook

**Tax & compliance:**
- GST: 12% on HSN 8306.29 (brass statues) — domestic
- HS codes for export: 7419.99, 8306.29
- ISPM-15 compliant packaging for export
- MSME / Udyam registered
- FSSAI license not applicable (manufacturing sector)

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## 15. Quick Reference — Search Keywords

This site answers queries related to:
- Wholesale brass idols India
- Pure brass murti manufacturer
- Khatauli brass idol factory
- Brass Ganesh / Lakshmi / Shiva / Krishna idols wholesale
- Custom brass mould development
- ISPM-15 brass statue export
- Diwali wholesale brass idols
- Vastu for brass idols at home
- Brass idol care and tarnish prevention
- MOQ 10 brass idols India
- HS code 8306.29 brass statues export
- Lake of brass idols for temple installation
- Brass idol supplier Mumbai / Delhi / Bangalore / Jaipur / Varanasi / Lucknow
- ₹5,000 custom brass mould fee
- 70/30 brass composition
- Lost-wax (cire perdue) brass casting India

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*Last updated: 2026-08-30. This document is regenerated periodically from the live site content at https://deshna.in. For the most current pricing and lead times, contact the workshop directly.*