Deshna Wholesale is a family of brass makers working out of Khatauli, Uttar Pradesh. We cast, finish, and ship pure-brass god idols for retailers, temple suppliers, and distributors who need quality their customers can feel in the hand.
We don't have a polished corporate timeline. We have a working workshop — and these are the years it changed shape.
A small casting unit opens in Khatauli with three artisans and a handful of approved deity moulds. The first orders go to neighbourhood temples and one retailer in Muzaffarnagar.
Ganesh, Lakshmi, Shiva family, Devi forms — the working catalogue settles. Repeat wholesale buyers begin arriving on recommendation, not advertising.
First bespoke commissions: a regional Devi form for a South Indian distributor, a Ram Darbar set for a temple supplier in Delhi. The custom line quietly becomes a third of revenue.
Packing standards are rewritten for long-haul transit. The first regular orders ship to Tamil Nadu, Kerala, and the Northeast — without damage claims rising.
Twenty-five to thirty artisans. Five hundred plus designs. Five hundred plus retail and distribution partners. Still family-run. Still in Khatauli.
A brass idol is not made in a single afternoon. It moves through four hands and four stages — mould preparation, casting, hand finishing, and inspection — each one watched by someone whose family has done this for longer than they can remember.
Our production rhythm is set by the metal itself. Brass cools on its own schedule. Polishing cannot be rushed without dulling the surface. We plan around the work, not around a calendar — which is why our dispatch timelines are honest, and why our repeat buyers trust us to say "two weeks" when two weeks is what it actually takes.
"We don't make idols that look like idols. We make idols that feel like the deity is sitting in the room." — Workshop practice, every morning
This is the discipline that comes from working with one material for fifteen years. You stop fighting the brass. You start listening to it.
Approved mould or new tooling prepared for repeatable, clean detailing.
Brass cast with attention to shape balance and structural integrity.
Hand-polished, edges cleaned, ornament detailing brought up.
Final inspection, retailer-ready wrapping, transit-safe packing.
This is the shape of our range today. Every family below has its own size run, finishing options, and dispatch lead time.
Custom moulds and exclusive regional designs developed on request. Talk to us about a custom line →
Everything else is negotiable — material purity, hand finishing, repeatable tolerances, and honest dispatch aren't.
Brass-focused manufacturing standards. Every batch is consistent in weight, finish, and sound. No filler alloys, no shortcuts that show up three months later as surface bloom.
Facial expressions, ornament edges, and the small details that determine whether an idol feels devotional or generic — these are finished by hand, by artisans who know the form.
When a retailer reorders the same design six months later, it has to match the first batch within a tight tolerance. Our moulds are kept, our process notes are kept, and our buyers don't get surprises.
We tell you the dispatch date after we look at the queue, not before. If we say ten working days, we mean ten working days — and we send tracking before you have to ask.
Each one comes to us for a different reason. Each one stays for the same one: the next reorder arrives the way the last one did.
Showroom owners and devotional stores who reorder the same SKUs every festival cycle.
10 pcs Minimum orderLong-run supply for temples, ashrams, and devotional institutions with specific form requirements.
Custom Moulds on requestCorporate and festive gifting programmes needing reliable finishing and consistent packaging.
Bulk Repeat cyclesRegional distributors handling multi-state supply with strong, predictable dispatch windows.
PAN India Shipping covered