Privacy Policy

Last updated: June 17, 2026 · Effective immediately

1. Scope of this policy

This Privacy Policy applies to the website https://deshna.in (the "Site"), operated by Aagam Enterprise trading as Deshna Wholesale ("we", "us", "our"). The Site is a B2B wholesale catalog for pure brass god idols, manufactured at our facility in Khatauli, Uttar Pradesh, India.

By using the Site, you agree to the practices described here. If you do not agree, please discontinue use.

2. What we collect

We collect the following categories of information:

• Information you provide directly — name, phone/WhatsApp number, email, business name, GSTIN, shipping address, and inquiry details when you fill out the contact form, request a quote, or send us a WhatsApp message.
• Information collected automatically — IP address, browser type, device type, pages visited, time on page, and referring URL, via cookies and similar technologies (see Cookies section below).
• Information from third parties — if you reach us via IndiaMART, TradeIndia, JustDial, Google Business Profile, or any other listed platform, that platform may share your inquiry details with us.

3. How we use your information

We use the information we collect to:

• Respond to wholesale, bulk, and custom-mold inquiries
• Send you quotations, product catalogs, and order confirmations
• Process and ship wholesale orders
• Issue GST invoices and maintain transaction records
• Improve the Site, our products, and our service
• Comply with legal and tax obligations (e.g., GST, income tax, customs)
• Send occasional updates about new products, festival specials, or factory news — only if you have opted in

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

4. Sharing and disclosure

We share your information only with:

• Service providers — couriers (Delhivery, DTDC, Blue Dart etc.), payment processors, GST filing software, and IT vendors — strictly to deliver our service to you.
• Legal authorities — when required by law, court order, or to enforce our Terms.
• Business transfers — in the event of a merger, acquisition, or sale of assets, your information may be transferred under standard confidentiality terms.

5. Cookies and tracking

We use the following types of cookies:

• Essential cookies — language preference (deshna_lang), CSRF token, session ID. These are necessary for the Site to function.
• Analytics cookies — Google Analytics 4 (if enabled), Microsoft Clarity (heatmaps), to understand how visitors use the Site. These are anonymized where possible.
• Marketing cookies — currently none. We do not use Facebook Pixel, Google Ads remarketing, or third-party ad networks.

You can disable non-essential cookies via your browser settings. Doing so will not affect your ability to browse the Site or contact us.

6. Data retention

We retain inquiry and order data for 7 years as required by Indian tax law (GST records). Browsing analytics are retained for 26 months. You may request earlier deletion of your data, subject to our legal obligations.

7. Your rights under DPDP Act 2023

As a Data Principal under India's Digital Personal Data Protection Act 2023, you have the right to:

• Request a copy of the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your data (subject to legal retention requirements)
• Withdraw consent for non-essential processing
• Lodge a complaint with the Data Protection Board of India

To exercise any of these rights, contact us at hello@deshna.in. We will respond within 30 days.

8. Security

We protect your data with industry-standard measures:

• HTTPS encryption in transit (TLS 1.2+)
• HSTS header to prevent downgrade attacks
• CSRF tokens on all forms
• Prepared statements (parameterised queries) to prevent SQL injection
• Rate-limited admin login
• Restricted access to the admin panel (IP-restricted where possible)

9. Children's privacy

The Site is a B2B platform intended for retailers, distributors, and institutional buyers. We do not knowingly collect personal data from children under 18.

10. Changes to this policy

We may update this policy to reflect changes in our practices or applicable law. The "Last updated" date at the top will reflect any changes. Material changes will be communicated via a banner on the Site.

11. Contact us

For any privacy-related questions or to exercise your rights:

Deshna Wholesale
Aagam Enterprise
Brass Idol Industrial Area, Khatauli, Uttar Pradesh 251201, IN
Email: hello@deshna.in
Phone: +91 93586 85800